What changed: Meta announced its Enterprise Platform on September 28, positioning it as a new business focused on helping organizations use Meta's AI technology. The company says the offering will initially include its Muse agent, Meta Business Agent, Muse API, Muse Code, and related infrastructure.
Meta also named Chirantan “CJ†Desai as chief enterprise platform officer. Its announcement frames the move as an effort to turn its models, agents, and large-scale infrastructure into products and services that businesses can deploy.
Why it matters: This is a meaningful change in Meta's go-to-market strategy. Rather than keeping its most visible AI work centered on consumer products and open-model research, Meta is explicitly assembling an enterprise platform. Teams evaluating agent vendors should watch for details on availability, integration, security controls, pricing, and which parts of the Muse stack become broadly accessible.